Air transport customers do not always behave economically rational, when making their transport decisions. Irrational decision making by customers implies that economically driven models do not explai..
While some low-cost carriers such as JetBlue offer free WIFI,
full-service airlines such as United are reducing their services to the
bare bones. Starting from this phenomenon, called «convergence of
models», this book rethinks the way business models are perceived. We
propose a new customer-centric approach, leaving aside the
We broke down the four generally
accepted business models – low-cost, full-service, regional and leisure –
into components and patterns, resulting in a skeleton called «Airline
Business Model Framework». This new Airline Business Model Framework
gives a new perspective on airline business strategies. We propose a new
terminology for dominant business models: no-frills, unbundlers,
boutique, and connectors.
Successfully tested with more than
130 carriers, the Airline Business Model Framework is a powerful tool
for airlines’ employees and aviation professionals to understand their
business and compare themselves to competitors.
Andreas Wittmer | Sebastian Daum
Multidimensional Decision Behavior in Air Transport
Air transport customers do not always behave economically rational, when
making their transport decisions. Irrational decision making by
customers implies that economically driven models do not explain
consumer choice precisely. They miss out on soft decision factors, which
are difficult to quantitatively measure and may make up to half of a
decision models variables. Customers are in search of well-being when
they travel. This is especially the case for Swiss travellers buying
annual general tickets on first class with ground transport or for
business class travellers of airlines. The buying decision process is
influenced by reasonable, economically irrational decision factors such
as well-being, recreation, flexibility and freedom, etc. Economy and
“second” class travellers have become more rational decision makers over
time focusing mainly on price and ancillary costs of their consumption.
They focus on the basic transport service as the product and maximize
their personal utility.
Roland Müller | Andreas Wittmer (Hrsg.)
Auswirkungen supranationaler Regulierungen in der Luftfahrt