While some low-cost carriers such as JetBlue offer free WIFI,
full-service airlines such as United are reducing their services to the
bare bones. Starting from this phenomenon, called «convergence of
models», this book rethinks the way business models are perceived. We
propose a new customer-centric approach, leaving aside the
We broke down the four generally
accepted business models – low-cost, full-service, regional and leisure –
into components and patterns, resulting in a skeleton called «Airline
Business Model Framework». This new Airline Business Model Framework
gives a new perspective on airline business strategies. We propose a new
terminology for dominant business models: no-frills, unbundlers,
boutique, and connectors.
Successfully tested with more than
130 carriers, the Airline Business Model Framework is a powerful tool
for airlines’ employees and aviation professionals to understand their
business and compare themselves to competitors.